Category: Gallery

Have you ever wanted to see your art published in a magazine?

Colorful Kathy Ferguson artwork published art on magazine of Wild Apple Wall Decor

Of course!  I dreamed of getting my artwork published in a magazine but always thought of it as a long shot.  And making the cover?  Impossible.

So, I was surprised and thrilled to have my artworks, Jeweled Forest One and Two, featured on the cover of Wild Apple‘s Art Decor February 2019 Issue.  Wild Apple Graphics is my B2B art publisher and licensor.  These two original paintings are still available if you’re interested. See them in detail on my website.

A spread of art magazine publications
A spread of art magazines that might be a good fit for publishing your artwork

How to get your work published in magazines

“Congratulations,” you say.  “But how can I make this dream happen for me?”  There are lots of ways to get your artwork published, both online and print magazines. The key is to start with a MEDIA KIT.

The first step to getting your artwork published in magazines is to assemble a compelling media kit. This kit is a digital portfolio that will allow magazines to take a quick look at your artwork and profile. It’s a glance at your best and most relevant pieces. The media kit should contain two things, artwork images and a text introduction.

Collect your Artwork Images for magazine publication

10-15 images of your work. Make sure the pictures are high-quality, with no background or frames—just images of the artwork themselves. Lighting must be professional and uniform, so there is no skewing of the colors. It’s a bonus to include photos of artworks hanging in-situ, in beautifully decorated rooms to help show the size and proportions of your work.

Ideal file dimensions for web viewing (and quick load time) are JPEGs at 72 dpi – 2000px max – less than 1.5MB. 

write a Text Introduction to that will interest writers

Though you are a visual artist, images are not enough. Magazines and bloggers want to know more about your background and the inspiration behind your artwork. 

A simple, compelling story is what you should be providing. Don’t use art-talk or excessive detail. The language should be approachable and straightforward. Include information about previous, current, and future work, as well as your important achievements and exhibitions. Avoid long lists; this is not your resume. Keep the text short and captivating (300-500 words), covering the key aspects of your artist persona: Who, what, why, when, how.

Submit your text in an unformatted, editable form like plain text (not a pdf or standard word document), and include your contact information and social media links.

 

Published Kathy Ferguson article in Art Haben magazine
The first page in an article about my artwork in Art Haben’s Magazine’s biennial issue
Correctly format your Magazine Submission documents

Magazines and bloggers have a tremendous need for quality content but don’t have the time to write it all. If you can provide writers with quality content, you have a good chance of getting published. However, even quality content isn’t enough to get you published if not delivered in the correct format. If they have to contact you to get a photo file or editable text document, they will likely discard your work in favor of someone else. Time is money, and editors have none to spare.

The simpler your work is to publish, the more likely you’ll see it in print. Send your images as individual JPG’s and your text in an editable document without formatting (like plain text).

Once you have the artwork images and artist press text:

  1. Place these files into an online folder on GOOGLE DRIVE or DROPBOX.
  2. Set the privacy setting of your media kit folder to PUBLIC. 
  3. Copy the share link for this folder. That is the link that you will send to the magazines/bloggers. It allows them to browse the images and text without needing to download anything.

With your materials prepared, it’s time to analyze the right magazines for your work and how to approach them. Don’t have a list, check out this list of art magazines to get you started.

A feature about Kathy Ferguson Artwork published in the magazine Not Random Art
A page from an article about my artwork in the magazine “Not Random Art.’
Step 1: Research Art Magazines and Writers who will be interested in publishing your artwork

Doing research will help target your efforts towards magazines/blogs where you are a good fit and could be published.

  1. Narrow down those magazines where you can see a good fit with your style of artwork.
  2. Make a list of the writers that are actively publishing content. Magazines can have a large team of contributors, and it’s useful if you contact one of them personally rather than going through the magazine’s direct contact email.
  3. Search these writers’ latest articles and evaluate which one would be the best fit to contact about your work.
  4. Look for their email or social media link and start a conversation. Comment on a recent article that they shared. (Generally, only personal contact with writers will get you published. Bulk emails rarely gain results.)
Step 2: Delivery your Media Kit to the Magazine Writer for Publication
  1. Now it’s time to send your material for publication. Write a short and direct email telling a little bit about the project that you want to get published and why you think it’s a good fit for the publication. Don’t forget to include the link to the download folder with the images and text.
  2. Once published, be sure to share on your newsletter, social media sites, and blog. I like to personally mail copies of any articles with a note to my VIP collectors.

Magazines and blogs can be powerful channels to gain new followers and get valuable visibility. Just remember the formula: Quality content delivered correctly to the right magazine, equals new followers.

Are you interested in learning more about my work and my life as a professional artist?  Sign up to receive my Studio Insider newsletter in your email box which features lots of great art, fun stories, and creativity tips to enjoy.

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One lonely painting on the wall

I just delivered 29 of my paintings to Matted LIC for an upcoming solo exhibition…hence the empty wall in my studio. See all the nails without art hanging from them? This poor little painting didn’t make the cut!

Opening night this Thursday, Sept. 22 from 6-8pm at Matted LIC, 46-36 Vernon Blvd, Long Island City. I would love to see you there (free wine and food, plus my eternal gratitude!).

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In the Realm of Dreams

Bridging Our Differences Web
Please celebrate with me the opening reception of “In the Realm of Dreams”, a two women exhibition at the Front Street Gallery this Friday, May 13 from 6-9pm.
“In the Realm of Dreams” features the 4th annual Front Street Gallery juried group show winners. Kathy Ferguson & Tanya Kukucka. Kathy and Tanya were winners of our group show, “Blue,” and both artists credit the dream-state as a direct source of their works.
“Kathy Ferguson is mixed media artist from New York City. Like dreams and the imagination, her artwork is multi-layered. “In the magical interlude between sleep and awakening, my paintings are conceived.” Hand printed paper is the base for her landscapes; paint continues to build the basic framework. “Each addition informs the next, while I build, destroy, erase and repaint, layers peek through exposing glimpses of these earlier strata. The work may evolve beyond, but it is the dream that sustains me until I reach my new world.”
“In the Realm of Dreams”, opening Friday the 13th of May, 6-9pm, at Front Street Gallery, and runs from May 13 – July 8. www.frontstreetgallery.org.

"Arming" myself for a good time

 

The “Armory” art fairs were held in New York City this weekend with both the Park Armory on the Upper East Side and the Armory Show on Piers 92 & 94.  “Armed” with an open mind to see the newest ideas in contemporary art, I headed over to the piers to check out the Armory Show.

Now in its 22nd year, The Armory Show is billed as “New York’s premier international art fair, showcasing over 200 galleries from around the world. The Armory Show combines access to high quality modern and contemporary art with a commitment to spotlighting new and emerging voices in the visual arts.” I gave myself both Friday and Saturday to see the shows as there was just too much to see in one day.  I found myself particularly drawn to the selections in the Modern Show (Pier 92) this year and even purchased a couple paintings by Darren Waterston from the DC Moore Gallery (see above).  I’ve shared some of my favorites from the Modern and the Contemporary Armory Shows below.

Janaina
Janaina Tschape, mixed media

Hard to believe, but I’d never heard of Janaina Tschäpe before the fair, though she’s been creating art for almost two decades.  Apparently I’m the only one as a long standing collector bought her work while I was standing there admiring it!

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John Grillo, oil on canvas

A beautiful example of John Grillo’s (who passed away in 2014 at the age of 97) colorful work.

Julian Martin
Julian Martin

Australian artist Julian Martin was having a good day as 14 of his 18 paintings on exhibit had already found new homes early on during the fair.

Gabriel de la Mora
Gabriel de la Mora

From a distance, I thought this work of Gabriel de la Mora‘s (this photo is half of a mirrored diptych) was created from carved wood panels. However, it was actually created from the soles of tennis shoes!  I love all the different patterns.

Feeling Blue?  I know just the place for you

Harbor Town

The color blue evokes serenity, spirituality, infinity.  Lay back and look at heaven.  The 5th chakra:  the throat, voice and self-expression.  Deep blues: singing, listening.  Sea and shadow.  Blue symbolizes the Virgin Mary.  Krishna has blue skin.  Fifty-three percent of the world’s flags have blue.  It’s the color most commonly used in corporate identities.  Miles Davis was kind of blue.  What kind of blue are you?

Harbor Town, mixed media on cradled panel, 32″ x 32″, $1800

This painting was inspired by the Boston Harbor which I lived near a few years ago.  The water is made from many layers of translucent mulberry paper which I painted all these wonderful shades of blue.

“BLUE” Exhibition at the Front Street Gallery

I am exhibition my painting title “Harbor Town” in the BLUE exhibition at the Front Street Gallery in Patterson, New York. The show opened on October 18 and runs through December 6.  The gallery has extended hours on October 24 & 25 as part of the ArtEast Open Studio Tour.

See a BLUE slide show at the gallery website http://frontstreetgallery.org.  Front Street Gallery is at 21 Front Street in Patterson, New York, across the street from the Metro North train Station.

Featuring Gretchen Hoffman Abene, Patrick J. Cicalo, Shelley Dell, Andrew Dines, Ken Dreyfack, Kathy Ferguson, Matt Frieburghaus, Sarah K. Gray, Nicole Hughes, Annette Jaret, Lise Kjaer, Sassoon Kosian, Galina Krasskova, Tanya Kukucka, Pamela Lambros, Hannah Raine Brenner-Leonard, Alex Lindquist, Amanda Lynne, Eugene Posolli, Karen Schaffel, Ilona Sirman, Jane Soodalter, Fran Traina, Meaghan Troup, Rosanne Walsh, Dayna Wenzel, Joann Zwolski.

Georgia has more than peanuts

Valdosta Art Gallery

If you find yourself in Georgia during the next few weeks, stop by to see my work at the “Valdosta National 2015 Exhibition”.  My painting “Hamsa” is on displayed at Valdosta State University’s Fine Arts Gallery from January 20 to February 6.