Category: Marketing

Salann Art Magazine publishes first issue and I’m in it!

Salann Magazine

The art world has a brand new publication, Salann Magazine, whose mission is  “giving artists a voice.”  I am excited to have several of my paintings included in their very first edition of the magazine which should be hitting the newsstands this month. 

They display the artworks in this issue in two unique ways.  First by color theme, and second, alphabetically by artists’ first names.  And I thought the Dewey decimal classification system was creative! 😉

My top nine 2018 Instagram posts

It’s always fun to go back and review the past year before setting goals for the next one. If you don’t use Instagram, you should reconsider. It’s such a visual social media tool and I love how quickly you can scroll through it to see lots of fun stuff. These are my top nine most liked Instagram posts for 2018. It’s always a surprise which images attract the most interest.

Need a great editorial calendar? I’ve found it.

While on the lookout for tools that make handling my art business easier, I recently came across the program CoSchedule.

CoSchedule is an easy drag-and-drop content marketing calendar that allows me to plan, create, and promote my content all in one place. It integrates my WordPress blog with all my other social media sites. I’ve tried other editorial calendars (such as Trello, Later, Buffer, and Hootsuite) but I found CoSchedule to be the simplest and most comprehensive for my needs.

A glimpse of my editorial calendar

 

PROS:

  • CoSchedule’s social media management system is simple and intuitive. I installed and set up all my social profiles in under ten minutes.
  • Social media scheduling without the stress. No more wasting time jumping from one tool to the next. I can go from my content draft to blog post to social media…all in one place!
  • CoSchedule’s calendar is drag and drop. I can quickly move content around and fill the gaps in my schedule.
  • It integrates with tools I already use: bit.ly, Google Calendar, Google Analytics, Evernote, and more.
  • I can schedule posts to a particular time or in relation to my blog posts. It defaults to the day of publishing, the day after, a week after, and a month after. It is designed to keep a steady flow of traffic coming after publishing my initial blog post.  “Best Time” posting is also an option.
  • When creating a Twitter post, it tracks my letter count to let me know if my text is too long. I can fix it right then before scheduling it.
  • I can preschedule my Instagram posts too. It sends a reminder to my phone when it’s time to post. Publishing it just required a simple click and paste. If I miss these reminders, the Instagram posts are waiting in my CoSchedule calendar (which is accessible on my phone), and I can send when I’m ready.

Adding a Facebook post to my Social Campaign
Adding a Facebook post to my Social Campaign

 

CONS:

  • Customer service is only available through email. When I’m having a problem, I don’t want to wait for hours or the next day to get an answer to my query. I hope they would add telephone or chat customer service shortly. To be fair, I did get answers to all my questions within a day.
  • CoSchedule video tutorials and online webinars need work. The informational content races by so quickly, I couldn’t tell what they were doing. Slow down; this isn’t speed dating! Plus, the webinar’s video window was too small to easily see what they were doing and when I enlarged it, the resolution was so poor, so I still couldn’t figure out what buttons they were clicking.
  • No mobile access to adding content. I must create and post all content via a computer. No adding new social media posts from my iPhone.
  • CoSchedule isn’t free like some of the other alternatives. It costs about $10/month (I got it with a special offer for $7/month), but I find the amount of time I save and the ease of use is well worth the price.

Want to learn more? Check out this overview video to see if CoSchedule is right for you.

 

Trello, my new best friend

There are so many productivity tools out there to choose from.  But who has the time to learn how to use them and try them all out?  I thought I could help by sharing which ones I like best.  Today’s category…PROJECT MANAGEMENT.

One of my goals this year was find a better way to handle my social media marketing. I needed a simpler way to capture ideas and develop content for my social media posts.  The most effective tool I found for this is Trello.

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Trello is a collaboration tool that organizes my projects into boards. In one glance, Trello tells me what I’m working on and where something is in my process. Think of it as using index cards on steroids.

A Trello board is a list of lists, filled with cards. Open a card and you can add comments, upload file attachments, create checklists, add labels and due dates, and more.  I use it to develop my social media content but Trello is very flexible and can be used for lots of things.  You could use Trello to oversee a project at work, plan your weekly meals, or organize a birthday party.  Here’s a look at one of my boards to show you how the card system works.

trello
Here’s a peek at my Trello “social media content” board.

I file my “cards” in categories like topic ideas, researching, and writing. I start by making a card for each social media post idea. Then I pick a couple ideas a week to research and move these cards over to the “research” stack. Once the research is done, I move each card to the “writing” stack and begin typing my text. Once written, the card moves to the “editing/graphics” stack for proofreading, adding photos, and so on.

trello-card
Clicking on a Trello card opens it up to see all the different materials you can add.

I have found creating cards for each of my ideas gets them out of my head (where they often seem to disappear).  Plus moving the cards through each stage lets me work on tasks a little bit at a time. It’s amazing how much can get done working in 5-10 minute chunks.  One of the best things about using Trello is that it took less than 5 minutes to learn it and it’s mobile friendly.  The basic version of Trello is free so you can try it it to see if the application works well for you.  Let me know what you think.

6 fun facts you might not know about me

 

website
Home page of my redesigned website, Kathy Ferguson Art.

 

I wanted to share my new website, www.kathyfergusonart.com, with you.  It has been completely redesigned and I’d love for you to take a peak. There is some great new stuff to see including what’s listed below.
 
♠  My blog, now part of my website, is where I post frequent updates on my life and work as a professional artist.
♣  An “In Situ” section that shows my sold artworks hanging in homes.
♥  6 fun facts about me (bio page) that you may not know.
♦  Information on commissioning a custom painting to fit your needs.
♠  
Easy e-commerce to purchase paintings and prints of my artwork.

 

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Reaching for the "Stars"

Postcards

Actually the “Stars” are all of you, my blog readers!  I’m trying to reach you with more information and more fun stuff.  Twice a year or so, I send out postcards with new paintings of mine on them.  They are fun to use as mini-art on your refrigerator, as a bookmark, or folded up as a shim under that wobbly table leg.  Personally, I LOVE getting “snail mail” that’s not a bill and that is colorful to boot, and I hope you do too!

Newsletters

I’ve started sending out an e-newsletter too every couple months with updates, new work and stories about the inspiration behind my paintings.  If you’d like to receive either or both of these, please send me your mailing address (for the postcards) and/or your email address (for the e-newsletter).  You can send this info one of two ways.

1.  Just leave information as a comment to this blog post below.

2.  For a more private method, send the information to my email…info@kathyfergusonart.com

If you think you have friends that might be interested, please forward this blog post to them.  Wishing you an “artful” day.

Kathy Ferguson

Need an easy way to give a gift idea to your Valentine this year?

First Newsletter jpeg

I finally moved into the 21st century by sending out my first e-newsletter.  In the past, I sent out postcards which cost me hundreds of dollars each time.  Though I will occasionally still send cards out (who doesn’t love getting mail that isn’t a bill), I can reach many more people this way.  I’d love to add anyone who’s interested in receiving the e-letter to the list. Just send me your email in the comments below or go to my website (www.kathyfergusonart.com) and click on the “Guest Book” link to send me your email confidentially.  My e-newsletter also provides a great way to share my work with others (perhaps as a Valentine’s Day gift hint 🙂