Category: Online

Need a great editorial calendar? I’ve found it.

While on the lookout for tools that make handling my art business easier, I recently came across the program CoSchedule.

CoSchedule is an easy drag-and-drop content marketing calendar that allows me to plan, create, and promote my content all in one place. It integrates my WordPress blog with all my other social media sites. I’ve tried other editorial calendars (such as Trello, Later, Buffer, and Hootsuite) but I found CoSchedule to be the simplest and most comprehensive for my needs.

A glimpse of my editorial calendar

 

PROS:

  • CoSchedule’s social media management system is simple and intuitive. I installed and set up all my social profiles in under ten minutes.
  • Social media scheduling without the stress. No more wasting time jumping from one tool to the next. I can go from my content draft to blog post to social media…all in one place!
  • CoSchedule’s calendar is drag and drop. I can quickly move content around and fill the gaps in my schedule.
  • It integrates with tools I already use: bit.ly, Google Calendar, Google Analytics, Evernote, and more.
  • I can schedule posts to a particular time or in relation to my blog posts. It defaults to the day of publishing, the day after, a week after, and a month after. It is designed to keep a steady flow of traffic coming after publishing my initial blog post.  “Best Time” posting is also an option.
  • When creating a Twitter post, it tracks my letter count to let me know if my text is too long. I can fix it right then before scheduling it.
  • I can preschedule my Instagram posts too. It sends a reminder to my phone when it’s time to post. Publishing it just required a simple click and paste. If I miss these reminders, the Instagram posts are waiting in my CoSchedule calendar (which is accessible on my phone), and I can send when I’m ready.
Adding a Facebook post to my Social Campaign
Adding a Facebook post to my Social Campaign

 

CONS:

  • Customer service is only available through email. When I’m having a problem, I don’t want to wait for hours or the next day to get an answer to my query. I hope they would add telephone or chat customer service shortly. To be fair, I did get answers to all my questions within a day.
  • CoSchedule video tutorials and online webinars need work. The informational content races by so quickly, I couldn’t tell what they were doing. Slow down; this isn’t speed dating! Plus, the webinar’s video window was too small to easily see what they were doing and when I enlarged it, the resolution was so poor, so I still couldn’t figure out what buttons they were clicking.
  • No mobile access to adding content. I must create and post all content via a computer. No adding new social media posts from my iPhone.
  • CoSchedule isn’t free like some of the other alternatives. It costs about $10/month (I got it with a special offer for $7/month), but I find the amount of time I save and the ease of use is well worth the price.

Want to learn more? Check out this overview video to see if CoSchedule is right for you.

 

Do people still use the slang term "radical"?

Hanging Around

I’m so “radical”! Or more accurately, my painting “Hanging Around” is radical.  This painting is being featured in the “Radical” Geometry Collection on Saatchi Art’s homepage. It’s a fun, colorful collection of many other paintings that focus on shape, line and geometry in their compositions.  Curated by Associate Curator Bridget Carron, you can see the collection by clicking: Saatchi Radical Geometry Art Collection.

 Hanging Around HD

Hanging Around, Mixed Media (acrylic, paper, ink), 24″ x 48″, two panel cradled diptych, $2000

The concept for the painting is based on a nightmare I had about the two things that scare me most…bats and spiders.  In my dream, they bred and mutated into bat-spiders that fly and weave webs in which they catch their prey.  Creepy!

 

Saatchi Online is selling prints and originals of my paintings

Saatchi Online, an online dealer of original paintings and prints, just started carrying my work.  I sold my first print this week (“Hide and Seek”) through their website.  Though the original of this painting is 48″ x 48″, they sell prints of this painting in 14″x14″ and 16″x16″ sizes.  They do a particularly good job with framing and mailing prints at a very reasonable cost.  So if you’ve always wanted to own a “Kathy Ferguson” painting but it didn’t fit within your budget, buying a print is a great option.  Plus, at www.saatchionline.com, there are hundreds of other great artists to view and find something perfect for your walls.

Hide and Seek web

“Hide and Seek”, Mixed Media on panel, 48″ x 48″

OMG, I made the front page for the second time!

I recently started selling my mixed media paintings online through Art Finder. Art Finder is an online seller of “authentic art from independent galleries and artists” from around the world. That’s me…an independent artist =)

I had two mentions in their daily e-mail newsletter, which they send out to their client list. The first mention was for “New Mixed Media Artists” last week. Today, I received another mention in their newsletter under the category of “New American Artists to Watch”. I hope there are people out there “watching”. (pun intended)

If you like looking at (and maybe buying) reasonably priced original art, check out www.ArtFinder.com.

Art Finder Mixed Media newsletter