The art world has a brand new publication, Salann Magazine, whose mission is “giving artists a voice.” I am excited to have several of my paintings included in their very first edition of the magazine which should be hitting the newsstands this month.
They display the artworks in this issue in two unique ways. First by color theme, and second, alphabetically by artists’ first names. And I thought the Dewey decimal classification system was creative! 😉
Of course! I dreamed of getting my artwork published in a magazine but always thought of it as a long shot. And making the cover? Impossible.
So, I was surprised and thrilled to have my artworks, Jeweled Forest One and Two, featured on the cover of Wild Apple‘s Art Decor February 2019 Issue. Wild Apple Graphics is my B2B art publisher and licensor. These two original paintings are still available if you’re interested. See them in detail on my website.
How to get your work published in magazines
“Congratulations,” you say. “But how can I make this dream happen for me?” There are lots of ways to get your artwork published, both online and print magazines. The key is to start with a MEDIA KIT.
The first step to getting your artwork published in magazines is to assemble a compelling media kit. This kit is a digital portfolio that will allow magazines to take a quick look at your artwork and profile. It’s a glance at your best and most relevant pieces. The media kit should contain two things, artwork images and a text introduction.
Collect your Artwork Images for magazine publication
10-15 images of your work. Make sure the pictures are high-quality, with no background or frames—just images of the artwork themselves. Lighting must be professional and uniform, so there is no skewing of the colors. It’s a bonus to include photos of artworks hanging in-situ, in beautifully decorated rooms to help show the size and proportions of your work.
Ideal file dimensions for web viewing (and quick load time) are JPEGs at 72 dpi – 2000px max – less than 1.5MB.
write a Text Introduction to that will interest writers
Though you are a visual artist, images are not enough. Magazines and bloggers want to know more about your background and the inspiration behind your artwork.
A simple, compelling story is what you should be providing. Don’t use art-talk or excessive detail. The language should be approachable and straightforward. Include information about previous, current, and future work, as well as your important achievements and exhibitions. Avoid long lists; this is not your resume. Keep the text short and captivating (300-500 words), covering the key aspects of your artist persona: Who, what, why, when, how.
Submit your text in an unformatted, editable form like plain text (not a pdf or standard word document), and include your contact information and social media links.
Correctly format your Magazine Submission documents
Magazines and bloggers have a tremendous need for quality content but don’t have the time to write it all. If you can provide writers with quality content, you have a good chance of getting published. However, even quality content isn’t enough to get you published if not delivered in the correct format. If they have to contact you to get a photo file or editable text document, they will likely discard your work in favor of someone else. Time is money, and editors have none to spare.
The simpler your work is to publish, the more likely you’ll see it in print. Send your images as individual JPG’s and your text in an editable document without formatting (like plain text).
Once you have the artwork images and artist press text:
Place these files into an online folder on GOOGLE DRIVE or DROPBOX.
Set the privacy setting of your media kit folder to PUBLIC.
Copy the share link for this folder. That is the link that you will send to the magazines/bloggers. It allows them to browse the images and text without needing to download anything.
With your materials prepared, it’s time to analyze the right magazines for your work and how to approach them. Don’t have a list, check out this list of art magazines to get you started.
Step 1: Research Art Magazines and Writers who will be interested in publishing your artwork
Doing research will help target your efforts towards magazines/blogs where you are a good fit and could be published.
Narrow down those magazines where you can see a good fit with your style of artwork.
Make a list of the writers that are actively publishing content. Magazines can have a large team of contributors, and it’s useful if you contact one of them personally rather than going through the magazine’s direct contact email.
Search these writers’ latest articles and evaluate which one would be the best fit to contact about your work.
Look for their email or social media link and start a conversation. Comment on a recent article that they shared. (Generally, only personal contact with writers will get you published. Bulk emails rarely gain results.)
Step 2: Delivery your Media Kit to the Magazine Writer for Publication
Now it’s time to send your material for publication. Write a short and direct email telling a little bit about the project that you want to get published and why you think it’s a good fit for the publication. Don’t forget to include the link to the download folder with the images and text.
Once published, be sure to share on your newsletter, social media sites, and blog. I like to personally mail copies of any articles with a note to my VIP collectors.
Magazines and blogs can be powerful channels to gain new followers and get valuable visibility. Just remember the formula: Quality content delivered correctly to the right magazine, equals new followers.
Are you interested in learning more about my work and my life as a professional artist? Sign up to receive my Studio Insider newsletter in your email box which features lots of great art, fun stories, and creativity tips to enjoy.
I was thrilled to be selected for a 22-page article in the international contemporary art review magazine Art Habens. Picked to be featured in their Biennial Anniversary edition (10 years and going strong), I was given one of their longest spreads ever!
In the magazine interview, we touch on the way my artistic inquiry explores the elusive connection between reality and the dream-like. We touch how I became an artist and the people who influenced me. And finally, we discuss whether it’s important for the viewer to understand my artwork’s meaning when viewing it or if they should determine the meaning for themselves.
Click here to read the full article and see all seventeen full-color reproductions of my artwork.
A big thank you to Caroline Edlund at Artsy Shark for making me today’s “Featured Artist” on her popular arts website. The article is filled with lots of my colorful artwork and the story behind my inspiration. Click HERE to read the complete article.
It’s always fun to go back and review the past year before setting goals for the next one. If you don’t use Instagram, you should reconsider. It’s such a visual social media tool and I love how quickly you can scroll through it to see lots of fun stuff. These are my top nine most liked Instagram posts for 2018. It’s always a surprise which images attract the most interest.
My artwork is featured this month in the June 2017 issue of Not Random Art, an international online magazine.
This contemporary art reviewwas created to present the artwork of contemporary emerging artists to an international audience.
The artwork explores themes inextricably linked to modern society’s most significant issues. The June issue focuses on the problems with communication and identity.
If you’ve ever wanted a deeper look into my motivations, inspirations, and intentions, click HERE to read the 8-page article about my work (pages 2-9). Flip through to see the other featured artists. Some of their work is way out there!
While on the lookout for tools that make handling my art business easier, I recently came across the program CoSchedule.
CoSchedule is an easy drag-and-drop content marketing calendar that allows me to plan, create, and promote my content all in one place. It integrates my WordPress blog with all my other social media sites. I’ve tried other editorial calendars (such as Trello, Later, Buffer, and Hootsuite) but I found CoSchedule to be the simplest and most comprehensive for my needs.
CoSchedule’s social media management system is simple and intuitive. I installed and set up all my social profiles in under ten minutes.
Social media scheduling without stress. No more wasting time jumping from one tool to the next. I can go from my content draft to blog post to social media…all in one place!
CoSchedule’s calendar is drag and drop. I can quickly move content around and fill the gaps in my schedule.
It integrates with the tools I already use: bit.ly, Google Calendar, Google Analytics, Evernote, and more.
I can schedule posts to a particular time or in relation to my blog posts. It defaults to the day of publishing, the day after, a week after, and a month after. It is designed to keep a steady flow of traffic coming after publishing my initial blog post. “Best Time” posting is also an option.
When creating a Twitter post, it tracks my letter count to let me know if my text is too long. I can fix it right then before scheduling it.
I can preschedule my Instagram posts too. It sends a reminder to my phone when it’s time to post. Publishing it just required a simple click and paste. If I miss these reminders, the Instagram posts are waiting in my CoSchedule calendar (which is accessible on my phone), and I can send it when I’m ready.
Customer service is only available through email. When I’m having a problem, I don’t want to wait for hours or the next day to get an answer to my query. I hope they would add a telephone or chat customer service shortly. To be fair, I did get answers to all my questions within a day.
CoSchedule video tutorials and online webinars need work. The informational content races by so quickly, I couldn’t tell what they were doing. Slow down; this isn’t speed dating! Plus, the webinar’s video window was too small to easily see what they were doing and when I enlarged it, the resolution was so poor, so I still couldn’t figure out what buttons they were clicking.
No mobile access to adding content. I must create and post all content via a computer. No adding new social media posts from my iPhone.
CoSchedule isn’t free like some of the other alternatives. It costs about $10/month (I got it with a special offer for $7/month), but I find the amount of time I save and the ease of use is well worth the price.
Want to learn more? Check out this overview video to see if CoSchedule is right for you.
I wanted to share my new website, www.kathyfergusonart.com, with you. It has been completely redesigned and I’d love for you to take a peak. There is some great new stuff to see including what’s listed below.
♠ My blog, now part of my website, is where I post frequent updates on my life and work as a professional artist.
♣ An “In Situ” section that shows my sold artworks hanging in homes. ♥ 6 fun facts about me (bio page) that you may not know. ♦ Information on commissioning a custom painting to fit your needs.
♠ Easy e-commerce to purchase paintings and prints of my artwork.