Category: Publicity

Salann Art Magazine publishes first issue and I’m in it!

Salann Magazine

The art world has a brand new publication, Salann Magazine, whose mission is  “giving artists a voice.”  I am excited to have several of my paintings included in their very first edition of the magazine which should be hitting the newsstands this month. 

They display the artworks in this issue in two unique ways.  First by color theme, and second, alphabetically by artists’ first names.  And I thought the Dewey decimal classification system was creative! 😉

Who knew I had so much to say? 22 pages worth!

Art Habens magazine

I was thrilled to be selected for a 22-page article in the international contemporary art review magazine Art Habens.  Picked to be featured in their Biennial Anniversary edition (10 years and going strong), I was given one of their longest spreads ever!

In the magazine interview, we touch on the way my artistic inquiry explores the elusive connection between reality and the dream-like. We touch how I became an artist and the people who influenced me. And finally, we discuss whether it’s important for the viewer to understand my artwork’s meaning when viewing it or if they should determine the meaning for themselves.

Click here to read the full article and see all seventeen full-color reproductions of my artwork.

My top nine 2018 Instagram posts

It’s always fun to go back and review the past year before setting goals for the next one. If you don’t use Instagram, you should reconsider. It’s such a visual social media tool and I love how quickly you can scroll through it to see lots of fun stuff. These are my top nine most liked Instagram posts for 2018. It’s always a surprise which images attract the most interest.

Exploring themes linked to social issues

June 2017 Issue of Not Random Art

My artwork is featured this month in the June 2017 issue of Not Random Art, an international online magazine.

This contemporary art review was created to present the artwork of contemporary emerging artists to an international audience.

The artwork explores themes inextricably linked to modern society’s most significant issues. The June issue focuses on the problems with communication and identity.

If you’ve ever wanted a deeper look into my motivations, inspirations, and intentions, click HERE to read the 8-page article about my work (pages 2-9). Flip through to see the other featured artists. Some of their work is way out there!

 

A couple pages from the magazine feature
A couple pages from the magazine feature

 

Need a great editorial calendar? I’ve found it.

While on the lookout for tools that make handling my art business easier, I recently came across the program CoSchedule.

CoSchedule is an easy drag-and-drop content marketing calendar that allows me to plan, create, and promote my content all in one place. It integrates my WordPress blog with all my other social media sites. I’ve tried other editorial calendars (such as Trello, Later, Buffer, and Hootsuite) but I found CoSchedule to be the simplest and most comprehensive for my needs.

A glimpse of my editorial calendar

 

PROS:

  • CoSchedule’s social media management system is simple and intuitive. I installed and set up all my social profiles in under ten minutes.
  • Social media scheduling without the stress. No more wasting time jumping from one tool to the next. I can go from my content draft to blog post to social media…all in one place!
  • CoSchedule’s calendar is drag and drop. I can quickly move content around and fill the gaps in my schedule.
  • It integrates with tools I already use: bit.ly, Google Calendar, Google Analytics, Evernote, and more.
  • I can schedule posts to a particular time or in relation to my blog posts. It defaults to the day of publishing, the day after, a week after, and a month after. It is designed to keep a steady flow of traffic coming after publishing my initial blog post.  “Best Time” posting is also an option.
  • When creating a Twitter post, it tracks my letter count to let me know if my text is too long. I can fix it right then before scheduling it.
  • I can preschedule my Instagram posts too. It sends a reminder to my phone when it’s time to post. Publishing it just required a simple click and paste. If I miss these reminders, the Instagram posts are waiting in my CoSchedule calendar (which is accessible on my phone), and I can send when I’m ready.

Adding a Facebook post to my Social Campaign
Adding a Facebook post to my Social Campaign

 

CONS:

  • Customer service is only available through email. When I’m having a problem, I don’t want to wait for hours or the next day to get an answer to my query. I hope they would add telephone or chat customer service shortly. To be fair, I did get answers to all my questions within a day.
  • CoSchedule video tutorials and online webinars need work. The informational content races by so quickly, I couldn’t tell what they were doing. Slow down; this isn’t speed dating! Plus, the webinar’s video window was too small to easily see what they were doing and when I enlarged it, the resolution was so poor, so I still couldn’t figure out what buttons they were clicking.
  • No mobile access to adding content. I must create and post all content via a computer. No adding new social media posts from my iPhone.
  • CoSchedule isn’t free like some of the other alternatives. It costs about $10/month (I got it with a special offer for $7/month), but I find the amount of time I save and the ease of use is well worth the price.

Want to learn more? Check out this overview video to see if CoSchedule is right for you.

 

6 fun facts you might not know about me

 

website
Home page of my redesigned website, Kathy Ferguson Art.

 

I wanted to share my new website, www.kathyfergusonart.com, with you.  It has been completely redesigned and I’d love for you to take a peak. There is some great new stuff to see including what’s listed below.
 
♠  My blog, now part of my website, is where I post frequent updates on my life and work as a professional artist.
♣  An “In Situ” section that shows my sold artworks hanging in homes.
♥  6 fun facts about me (bio page) that you may not know.
♦  Information on commissioning a custom painting to fit your needs.
♠  
Easy e-commerce to purchase paintings and prints of my artwork.

 

website-button

 

Reaching for the "Stars"

Postcards

Actually the “Stars” are all of you, my blog readers!  I’m trying to reach you with more information and more fun stuff.  Twice a year or so, I send out postcards with new paintings of mine on them.  They are fun to use as mini-art on your refrigerator, as a bookmark, or folded up as a shim under that wobbly table leg.  Personally, I LOVE getting “snail mail” that’s not a bill and that is colorful to boot, and I hope you do too!

Newsletters

I’ve started sending out an e-newsletter too every couple months with updates, new work and stories about the inspiration behind my paintings.  If you’d like to receive either or both of these, please send me your mailing address (for the postcards) and/or your email address (for the e-newsletter).  You can send this info one of two ways.

1.  Just leave information as a comment to this blog post below.

2.  For a more private method, send the information to my email…info@kathyfergusonart.com

If you think you have friends that might be interested, please forward this blog post to them.  Wishing you an “artful” day.

Kathy Ferguson