Of course! I dreamed of getting my artwork published in a magazine but always thought of it as a long shot. And making the cover? Impossible.
So, I was surprised and thrilled to have my artworks, Jeweled Forest One and Two, featured on the cover of Wild Apple‘s Art Decor February 2019 Issue. Wild Apple Graphics is my B2B art publisher and licensor. These two original paintings are still available if you’re interested. See them in detail on my website.
How to get your work published in magazines
“Congratulations,” you say. “But how can I make this dream happen for me?” There are lots of ways to get your artwork published, both online and print magazines. The key is to start with a MEDIA KIT.
The first step to getting your artwork published in magazines is to assemble a compelling media kit. This kit is a digital portfolio that will allow magazines to take a quick look at your artwork and profile. It’s a glance at your best and most relevant pieces. The media kit should contain two things, artwork images and a text introduction.
Collect your Artwork Images for magazine publication
10-15 images of your work. Make sure the pictures are high-quality, with no background or frames—just images of the artwork themselves. Lighting must be professional and uniform, so there is no skewing of the colors. It’s a bonus to include photos of artworks hanging in-situ, in beautifully decorated rooms to help show the size and proportions of your work.
Ideal file dimensions for web viewing (and quick load time) are JPEGs at 72 dpi – 2000px max – less than 1.5MB.
write a Text Introduction to that will interest writers
Though you are a visual artist, images are not enough. Magazines and bloggers want to know more about your background and the inspiration behind your artwork.
A simple, compelling story is what you should be providing. Don’t use art-talk or excessive detail. The language should be approachable and straightforward. Include information about previous, current, and future work, as well as your important achievements and exhibitions. Avoid long lists; this is not your resume. Keep the text short and captivating (300-500 words), covering the key aspects of your artist persona: Who, what, why, when, how.
Submit your text in an unformatted, editable form like plain text (not a pdf or standard word document), and include your contact information and social media links.
Correctly format your Magazine Submission documents
Magazines and bloggers have a tremendous need for quality content but don’t have the time to write it all. If you can provide writers with quality content, you have a good chance of getting published. However, even quality content isn’t enough to get you published if not delivered in the correct format. If they have to contact you to get a photo file or editable text document, they will likely discard your work in favor of someone else. Time is money, and editors have none to spare.
The simpler your work is to publish, the more likely you’ll see it in print. Send your images as individual JPG’s and your text in an editable document without formatting (like plain text).
Once you have the artwork images and artist press text:
- Place these files into an online folder on GOOGLE DRIVE or DROPBOX.
- Set the privacy setting of your media kit folder to PUBLIC.
- Copy the share link for this folder. That is the link that you will send to the magazines/bloggers. It allows them to browse the images and text without needing to download anything.
With your materials prepared, it’s time to analyze the right magazines for your work and how to approach them. Don’t have a list, check out this list of art magazines to get you started.
Step 1: Research Art Magazines and Writers who will be interested in publishing your artwork
Doing research will help target your efforts towards magazines/blogs where you are a good fit and could be published.
- Narrow down those magazines where you can see a good fit with your style of artwork.
- Make a list of the writers that are actively publishing content. Magazines can have a large team of contributors, and it’s useful if you contact one of them personally rather than going through the magazine’s direct contact email.
- Search these writers’ latest articles and evaluate which one would be the best fit to contact about your work.
- Look for their email or social media link and start a conversation. Comment on a recent article that they shared. (Generally, only personal contact with writers will get you published. Bulk emails rarely gain results.)
Step 2: Delivery your Media Kit to the Magazine Writer for Publication
- Now it’s time to send your material for publication. Write a short and direct email telling a little bit about the project that you want to get published and why you think it’s a good fit for the publication. Don’t forget to include the link to the download folder with the images and text.
- Once published, be sure to share on your newsletter, social media sites, and blog. I like to personally mail copies of any articles with a note to my VIP collectors.
Magazines and blogs can be powerful channels to gain new followers and get valuable visibility. Just remember the formula: Quality content delivered correctly to the right magazine, equals new followers.
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