Tag: social media

My top nine 2018 Instagram posts

It’s always fun to go back and review the past year before setting goals for the next one. If you don’t use Instagram, you should reconsider. It’s such a visual social media tool and I love how quickly you can scroll through it to see lots of fun stuff. These are my top nine most liked Instagram posts for 2018. It’s always a surprise which images attract the most interest.

Need a great editorial calendar? I’ve found it.

While on the lookout for tools that make handling my art business easier, I recently came across the program CoSchedule.

CoSchedule is an easy drag-and-drop content marketing calendar that allows me to plan, create, and promote my content all in one place. It integrates my WordPress blog with all my other social media sites. I’ve tried other editorial calendars (such as Trello, Later, Buffer, and Hootsuite) but I found CoSchedule to be the simplest and most comprehensive for my needs.

A glimpse of my editorial calendar

 

PROS:

  • CoSchedule’s social media management system is simple and intuitive. I installed and set up all my social profiles in under ten minutes.
  • Social media scheduling without the stress. No more wasting time jumping from one tool to the next. I can go from my content draft to blog post to social media…all in one place!
  • CoSchedule’s calendar is drag and drop. I can quickly move content around and fill the gaps in my schedule.
  • It integrates with tools I already use: bit.ly, Google Calendar, Google Analytics, Evernote, and more.
  • I can schedule posts to a particular time or in relation to my blog posts. It defaults to the day of publishing, the day after, a week after, and a month after. It is designed to keep a steady flow of traffic coming after publishing my initial blog post.  “Best Time” posting is also an option.
  • When creating a Twitter post, it tracks my letter count to let me know if my text is too long. I can fix it right then before scheduling it.
  • I can preschedule my Instagram posts too. It sends a reminder to my phone when it’s time to post. Publishing it just required a simple click and paste. If I miss these reminders, the Instagram posts are waiting in my CoSchedule calendar (which is accessible on my phone), and I can send when I’m ready.

Adding a Facebook post to my Social Campaign
Adding a Facebook post to my Social Campaign

 

CONS:

  • Customer service is only available through email. When I’m having a problem, I don’t want to wait for hours or the next day to get an answer to my query. I hope they would add telephone or chat customer service shortly. To be fair, I did get answers to all my questions within a day.
  • CoSchedule video tutorials and online webinars need work. The informational content races by so quickly, I couldn’t tell what they were doing. Slow down; this isn’t speed dating! Plus, the webinar’s video window was too small to easily see what they were doing and when I enlarged it, the resolution was so poor, so I still couldn’t figure out what buttons they were clicking.
  • No mobile access to adding content. I must create and post all content via a computer. No adding new social media posts from my iPhone.
  • CoSchedule isn’t free like some of the other alternatives. It costs about $10/month (I got it with a special offer for $7/month), but I find the amount of time I save and the ease of use is well worth the price.

Want to learn more? Check out this overview video to see if CoSchedule is right for you.

 

Trello, my new best friend

There are so many productivity tools out there to choose from.  But who has the time to learn how to use them and try them all out?  I thought I could help by sharing which ones I like best.  Today’s category…PROJECT MANAGEMENT.

One of my goals this year was find a better way to handle my social media marketing. I needed a simpler way to capture ideas and develop content for my social media posts.  The most effective tool I found for this is Trello.

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Trello is a collaboration tool that organizes my projects into boards. In one glance, Trello tells me what I’m working on and where something is in my process. Think of it as using index cards on steroids.

A Trello board is a list of lists, filled with cards. Open a card and you can add comments, upload file attachments, create checklists, add labels and due dates, and more.  I use it to develop my social media content but Trello is very flexible and can be used for lots of things.  You could use Trello to oversee a project at work, plan your weekly meals, or organize a birthday party.  Here’s a look at one of my boards to show you how the card system works.

trello
Here’s a peek at my Trello “social media content” board.

I file my “cards” in categories like topic ideas, researching, and writing. I start by making a card for each social media post idea. Then I pick a couple ideas a week to research and move these cards over to the “research” stack. Once the research is done, I move each card to the “writing” stack and begin typing my text. Once written, the card moves to the “editing/graphics” stack for proofreading, adding photos, and so on.

trello-card
Clicking on a Trello card opens it up to see all the different materials you can add.

I have found creating cards for each of my ideas gets them out of my head (where they often seem to disappear).  Plus moving the cards through each stage lets me work on tasks a little bit at a time. It’s amazing how much can get done working in 5-10 minute chunks.  One of the best things about using Trello is that it took less than 5 minutes to learn it and it’s mobile friendly.  The basic version of Trello is free so you can try it it to see if the application works well for you.  Let me know what you think.